Joplimo Mattress expands its Missouri operations into Arkansas with a store in the middle of “furniture row” on S. Thompson Street. The company was founded in 2009 by Brian Croft, an industry veteran who previously worked as an executive for Leggett & Platt as well as for the national bedding chain Mattress Giant. Croft’s education in mechanical engineering blended with his bedding industry experience goes into each mattress they create. Every mattress is built in Springfield, Missouri with the very best of components to ensure the highest quality sleep and product durability on the market. Joplimo Mattress features a very tenured sales staff with a focus on finding customers the best mattress possible for their specific needs, but then backs their work with an unheard of policy – a lifetime comfort guarantee. Joplimo Mattress will modify a mattress at their Springfield, Missouri factory, adjusting the firmness with various components, completely free of charge anytime within the product warranty, ensuring complete satisfaction. The dragonfly in the logo is in memory of Croft’s brother who struggled with bi-polar as a child, and therefore serves as a reminder of the company’s mission of donating a percentage of sales to local non-profit charities that work to improve the lives of children.